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Jil Sander for Uniqlo

Model_ Iselin Steiro
Photographer_ David Sims
Stylist_
Joe McKenna

Went to the Uniqlo store this afternoon to check out the new collaboration with Jil Sander for spring-summer 2010: +J. The first thing I noticed was that it wasn’t the mad frenzy that usually follows these sort of launches: Kate Moss for Topshop, the H&M link-ups. It was, well, quite civilzed. I kind of liked that. Clearly displayed product. Light, airy store. You got the feeling that anyone who made it to the store was there because they were genuinely curious or just happened to be there. Perfect.



Now for the clothes. This was the first drop so the whole collection wasn’t in-store just yet. What was there I liked a lot. It seemed more Jil than the first outing, more confident, more streamlined without getting too high-brow. Lots of immaculately cut tailoring and sportswear-inspired pieces in technical fabrics. Nothing to scare the horses but the essence of Jil Sander has always been about subtlety and the absolute.

There were loads of fine details and I got the sense that on closer inspection a lot of the clothes would reveal clever, luxe touches. I was really impressed with the seam finishes. A standout piece for me was a cropped woman’s blazer in a cobalt-y nylon that had the feel of a silk duchesse. The sleeves were slightly curved in that über masculine way. It would look so chic paired with anything really. Winner.

I walked away with a perfect, perfect shirt in what I can best describe as overdyed techno chambray but in actual fact it was 100% cotton. I just know I’m going to wear and wear that shirt. It’s going to look great with my new black Kenzo blazer and washed out grey jeans. Sharp.


My only reservation would be that I’d like to see more modern decorative treatments, especially in the womenswear. Yes, I know its Uniqlo but it all veers a little bit too much towards the minimal. Expressive gestures a la Jil wouldn’t go amiss…

Oh, my shirt only cost £29.99. Will definitely be stocking up on some more pieces. Bargain. In fact, nothing in the entire range costs more than a 100 quid. We like!

Also like the logo: U + J

Click here to go to the_

Women Management blog for a piece on the shoot

+J Uniqlo website and

press release

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Off to see what all the fuss is about later on today. Read a piece in the paper the other day that Jil’s new collection for the Japanese brand is being launched today. Wasn’t too keen on the debut range. The new collection’s meant to have more of a sartorial bent. Let’s see…