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Cordon Bluff: Come home to Momma

Prada Menswear Autumn-Winter 2010 [www.wwd.com]

The opening section of the Prada show felt the strongest. Even though it felt like the label was treading water/ reissuing house classics it somehow came across as fresh and looked cute, a word seldom used when describing menswear. The play on proportions was subtle and it quietly twisted classics. See the collegiate blazers in camel paired with shrunken, almost feminine marl knits. Bookish.

There’s an ease about these looks that makes them feel relevant and desirable. So much of the other shows were a bit over-styled or too focussed on youth culture. There’s a late 60s/70s vibe about the collection. Sort of a renegade librarian. The abstract camo prints that played on the idea of formica hinted at Julia Child whose life was brought to celluloid by Meryl Streep last year. In fact, the whole show seemed like it could have been inspired by Julia’s imaginary boffin son, home from Yale for thanksgiving, hanging out in the kitchen with momma, circa 1975.

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PRADA Pdf AW 09 2

Drafted this post last week so a bit out of date. Fashion moves too fast! Anyway_

“Something you might not be aware of… a little secret… not sure if I want to share it…What the heck. Go to http://www.prada.com and download the lookbook pdf. Genius. Catwalk images, backstage shots and all other types of randomness are cut and spliced into digital collages, drawn over, obscured, warped and generally f*cked up. All cleverly done by those lovely people at AMO.

PRADA Pdf AW 09 3

PRADA Pdf AW 09 1

Its hit and miss. When it works its fantastic. Surprising images that are sometimes better than the ad campaigns. Sometimes.

Oh, that Miuccia is a very clever lassie, isn’t she?”

Now for the REAL news_

Prada has a new book! Have I had my head stuck in sand or something? How did I miss this tasty little morsel of goodness? PRADA. BOOK. ABOUT. BLOODY. TIME. Buy it online on their website. About €100. Bargin. I know what’s gonna fill my stocking – Prada waders – this Chrismas. Feast your eyes on this, well, veritable feast. Way, way overdue…

Oh, that Miuccia is a very clever lassie, isn’t she?

PRADA BOOK 1PRADA BOOK 2