Regular readers will know that I’m not a fan of uploading ad campaigns or editorial. This isn’t what this blog is about. When I do so its because I genuinely like the piece or it relates to something else. Like this Chanel jacket you see here, from the Spring-Summer 2010 campaign. I like it A LOT.
I have a love/hate relationship with Chanel. Individually, I love the pieces. As a show I sometimes find it plodding and contrived, bordering on the twee despite the creative chutzpah. Recently, however, their ad campaigns have been amongst the strongest. I wonder if Karl Lagerfeld still shoots them? They tell a story that is unmistakably Chanel’s and in a time when most brands are distilling their core values Chanel is arguably up there, stronger than ever.
This jacket is worth doing time for. If I was a girl and if I could afford it I would definitely be popping down to Rue Cambon. Hell, if I could afford it I’d buy it anyway. Collector’s item. Museum piece. Hang it on the wall and drool. It sums up the house ethos perfectly – a nonchalant approach to luxury. Who was it that said [Yves Saint Laurent?] “Wear your furs like a t-shirt, and your t-shirt like fur”? Or words to that effect. The message is still the same.
The collection was inspired by a romp through the farm yard, albeit a custom-built one in the middle of Paris. A couture barn dance. Not your typical farm hands, indeed. The pictures speak for themselves. An incredible amount of detail and texture done with a light hand. And the cut at the back… New Oxygen ©