Regular readers will know that I’m not a fan of uploading ad campaigns or editorial. This isn’t what this blog is about. When I do so its because I genuinely like the piece or it relates to something else. Like this Chanel jacket you see here, from the Spring-Summer 2010 campaign. I like it A LOT.

I have a love/hate relationship with Chanel. Individually, I love the pieces. As a show I sometimes find it plodding and contrived, bordering on the twee despite the creative chutzpah. Recently, however, their ad campaigns have been amongst the strongest. I wonder if Karl Lagerfeld still shoots them? They tell a story that is unmistakably Chanel’s and in a time when most brands are distilling their core values Chanel is arguably up there, stronger than ever.


This jacket is worth doing time for. If I was a girl and if I could afford it I would definitely be popping down to Rue Cambon. Hell, if I could afford it I’d buy it anyway. Collector’s item. Museum piece. Hang it on the wall and drool. It sums up the house ethos perfectly – a nonchalant approach to luxury. Who was it that said [Yves Saint Laurent?]  “Wear your furs like a t-shirt, and your t-shirt like fur”? Or words to that effect. The message is still the same.

The collection was inspired by a romp through the farm yard, albeit a custom-built one in the middle of Paris. A couture barn dance. Not your typical farm hands, indeed. The pictures speak for themselves. An incredible amount of detail and texture done with a light hand. And the cut at the back… New Oxygen ©

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  1. February 26, 2010

    That jacket is worth doing time for – except they probably wouldn’t let me carry it to jail . . . And the photography is truly stunning. Nice post.

    • February 27, 2010

      Ta, luv! That would really be the most fierce jail bait look – a Chanel jacket. Kind of how I’d imagine Anna Wintour if she ever did time…

  2. March 29, 2013

    Amazing. I’m with you on doing time for this amazing creation. WOW!

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