The show notes at Raf Simons for Jil Sander in Milan last week [I wasn’t there, by the way] cite the film Zabriskie Point – love and sociopathic misdemeanours in an urban/desert setting. Ripped, frayed edges. Rough-hewn. Happenstance. Make do and mend. Rhythm in chaos. And so forth…

I saw something else.

A very popular breakfast cereal, actually.

Shredded Wheat, actually.

Real Shredded Wheat. And Oliver Twist.

I can see it now. Raf boy, in his arte-povera get-up going up to the orphanage maîtresse – Suzy/Cathy/Sarah – and asking, “could I have more shredded wheat please?”


“More shredded wheat, please…”

At this point La Maîtresse will pull Raf up to her bosom, give him a hug, stroke his hair and coo from her-her-her triple lips: “Of course you can, my darling, of course you can! Miuccia, another Shreddie for Raf. NOW!” [You see, Miuccia has been a very, very naughty girl this season and as punishment she wont be having any breakfast until  the next round of pre-collections at least.]

He is Raf and he can do no wrong in her-her-her eyes.

See for yourself. The man has a winning way with ripping and melding fabric. The way he subtly layered texture was quietly  powerful. He put bone white with cream  and made it work which is extremely difficult to do. The styling was also great. The way the models hiked up their belted hessian-y coats and put their hands in the pockets of those beautifully cut mannish trousers created a hybrid 50s meets Victoriana silhouette. Very clever. And the focus on daywear was also quite refreshing. I must say, I thought it was rather beautiful. A tad overlong and a few shockers here and there. But beautiful all the same. Sexy, cerebral [sic cereal] clothes that felt new even though he was reading from a well-thumbed manual. That takes genius. Talk about needle in a haystack!

Go on, Raf, you can have two.


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